Curbside Cuts
CHALLENGE
CASE STUDY
After sending out a survey to clients across the nation, Hair Cuttery launches a way for clients to enjoy their favorite salon services without the extra safety concerns during the highest peaks of the COVID-19 pandemic. <p>The survey showed that 20% of their customers nationwide fir not want to come into the salon. Curbside Cuts was designed as an outdoor salon experience with the first location in Florida.</p>
STRATEGY
DETAILS
<ul> <style="text-align: left;"><b>Event Dates</b></style> <ul> Aug 20 - Sept. 7 </ul> <style="text-align: left;"><b>Curbside Hours</b></style> <ul>9 a.m.- 11:00 a.m.</ul> <style="text-align: left;"><b>Location</b></style> <ul>Aventura, Florida</ul> <style="text-align: left;"><b>Price</b></style> <ul>Basic Hair Cut $19<uli>
RESULTS
FEEDBACK
<ul> <style="text-align: left;"><b>Males</b></style> <ul> 76% </ul> <style="text-align: left;"><b>Female</b></style> <ul>21%</ul> <style="text-align: left;"><b>Children</b></style> <ul>3%</ul> Due to the media attention and local buzz, the program was extended from one week to three weeks.Curbside Cuts was then offered at over 20 more locations with outdoor salon booths.
