Curbside Cuts
15920
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Curbside Cuts

Hair Cuttery question

  • CHALLENGE

    CASE STUDY

    After sending out a survey to clients across the nation, Hair Cuttery launches a way for clients to enjoy their favorite salon services without the extra safety concerns during the highest peaks of the COVID-19 pandemic.

    The survey showed that 20% of their customers nationwide fir not want to come into the salon. Curbside Cuts was designed as an outdoor salon experience with the first location in Florida.

  • STRATEGY

    DETAILS

      Event Dates
        Aug 20 - Sept. 7
      Curbside Hours
        9 a.m.- 11:00 a.m.
      Location
        Aventura, Florida
      Price
        Basic Hair Cut $19

  • RESULTS

    FEEDBACK

      Males
        76%
      Female
        21%
      Children
        3%
      Due to the media attention and local buzz, the program was extended from one week to three weeks.Curbside Cuts was then offered at over 20 more locations with outdoor salon booths.

Customers were more open to making appointments inside of the salon after Curbside Cuts.